Following the recent edition of the Global Gaming Expo (G2E) in Las Vegas, Nevada, Ricardo Bianco Rosada, a strategic and marketing consultant with over two decades in the gaming market and founder of brmkt.co, offers insights on the trends observed at the event for the future of the industry. "It was a transformative experience that reaffirmed my vision that our industry goes far beyond entertainment," assures the expert.
The Global Gaming Expo (G2E) 2024 is undoubtedly an essential event for any professional in the gaming sector. It is the stage where innovation meets the greatest opportunities, bringing together the leading leaders and visionary minds to shape the future of the industry.
I had the privilege of being present at G2E 2024 in Las Vegas, Nevada, and I left there with valuable insights that I am excited to share. As a strategic and marketing consultant in the gaming market, attending an event of this magnitude is simply indispensable. It is here that trends are revealed, where one learns from the best and where networking with those who are truly shaping the sector takes place.
G2E is much more than a fair — it is a true hub of innovation. Professionals and enthusiasts from the worlds of betting, online casinos, and gaming technology come together to explore the perfect balance between technological innovation and the traditional roots of the industry. And there was no shortage of discussions about the ongoing regulation in Brazil, a hot topic that dominated many conversations.
Among the great insights I gained, one of the main ones was the accelerated transformation of online casinos. This segment is not just growing – it is reinventing itself. With the adoption of advanced technologies, such as augmented reality and blockchain, the digital gaming experience is becoming increasingly immersive, secure, and accessible.
Clearly, the future of betting is digital, and being on top of this evolution is crucial for any professional in the field.
Another striking point was the collaborative spirit among the biggest names in the industry. The lectures and panels were filled with practical information, offering a deep dive into the challenges and opportunities of the market. The openness of leaders to share knowledge creates a unique learning environment, which will certainly be key to driving positive and sustainable changes in the sector.
The main takeaway from G2E 2024? The gaming industry is in full transformation, with an exciting mix of tradition and innovation. Social responsibility and the focus on responsible gaming are in the spotlight, while emerging technologies shape the future.
Participating in events like G2E is not just about staying updated — it is an opportunity to stand out in the market. It is a chance to absorb best practices, make strategic connections, and, above all, understand how your company or career can position itself in this new era of entertainment.
In conclusion, G2E 2024 was a transformative experience. It reaffirmed my vision that the gaming industry goes far beyond entertainment. It is a sector in constant evolution, driven by innovation, collaboration, and a commitment to responsible growth.
If you work in this market or are interested, events like this are essential to stay ahead.
Ricardo Bianco Rosada
Founder of the consultancy brmkt.co
