To promote the sports event that took place last weekend, the company developed a special campaign.
Spain.- In order to connect with football fans through a creative approach that revives the emotions and controversies that have marked the classics over time, Codere developed a campaign during the Spanish super classic between Real Madrid and Barcelona held last Saturday, October 26, which ended with a 0-4 victory for Barça.
Officer & Gentleman, the advertising agency from Madrid, was responsible for the creativity of this series composed of several spots of 20 and 40 seconds, called "The Museum of El Clásico". It is available on Codere+'s YouTube channel.
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The video features iconic moments that have marked the history of these matches, such as the infamous "pig's head" thrown onto the field, Raúl's gesture asking for silence at Camp Nou, Piqué's hand, and Mourinho's famous finger. Additionally, adapted versions of universal artworks, "madridbarçalized" to reflect this historic rivalry, are included.
The protagonists of the ad are Marta and Rodri, the guards from the comedy web series Estiguars who comment on the most relevant events, from the Eurocup to the NBA, as well as current issues like racism in football and safety in sports.
