Through this agreement, BetGoodwin will have access to more than 1,100 experts from the provider, spread across 14 offices worldwide, including the UK, and to its complete range of modular products.
Press release.- EveryMatrix has signed a multi-year agreement with operator BetGoodwin to boost its business in the UK with the award-winning turnkey technology of the tier 1 provider.
The sports betting-driven turnkey partnership will allow BetGoodwin to unlock access to an end-to-end suite of advanced digital sports betting software solutions OddsMatrix, which include comprehensive coverage of over 100,000 live matches monthly, enhancing the tools of Odds Management and a player-centric interface suite. This includes a powerful bet builder for 11 sports, a multi-layer cash out engine, early payout, odds boost, and much more.
Along with its upgrade to the OddsMatrix sports betting technology, BetGoodwin will also expand its main turnkey platform services by integrating several of EveryMatrix's leading platform products.
This includes the casino productivity platform CasinoEngine, the player management platform GamMatrix, and the payments platform MoneyMatrix, allowing it to increase revenue and daily efficiency.
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BetGoodwin becomes the latest client of FSB Technology to commit to EveryMatrix technology since its acquisition by the tier 1 provider earlier this year.
By partnering with EveryMatrix, BetGoodwin will have access to more than 1100 experts from the tier 1 provider in 14 global offices, including the UK, and to its complete set of modular products. This will enable it to enhance product performance, develop advanced features in record time, and access 24-hour support.
BetGoodwin, which launched on the FSB sports betting platform in 2022, is a fast-growing British brand with an expanding customer base, a portfolio of key horse racing sponsorships, and a brand ambassador partnership program that includes jockey Tom Cannon and media personality Mike Cattermole.
Ebbe Groes, CEO and co-founder of EveryMatrix, said: "We are proud to welcome BetGoodwin to the EveryMatrix platform. It has been fantastic to see the growth journey they have experienced in the UK over the past two years and we look forward to taking this ambitious operator to the next level."
He added: "It is a fantastic endorsement of our turnkey technology that this flourishing brand has committed to a long-term agreement. This partnership underscores our commitment to delivering world-class software products and services within highly competitive and globally regulated markets like the UK."
For his part, Julian Head, CEO of BetGoodwin, said: "This agreement demonstrates the confidence we have in the technology and team of EveryMatrix. We have been impressed by the innovative capabilities of their comprehensive turnkey platform services and are confident that their technology can be the catalyst for our future growth in the UK."
He concluded: "Horse racing is an integral part of our brand proposition and the upcoming launch of the patented OddsMatrix racing product will provide our growing player base with an outstanding service."
