EveryMatrix has signed a multi-year agreement with the rapidly growing operator BetGoodwin to boost business in the UK with the award-winning solutions of the tier 1 provider. Along with its upgrade to the OddsMatrix sports betting technology, BetGoodwin will also expand its key turnkey services by integrating several of the leading platform products from EveryMatrix.
The turnkey partnership driven by sports betting will see BetGoodwin unlock access to a full suite of advanced digital sports betting software solutions OddsMatrix, including comprehensive coverage of over 100,000 live matches monthly, odds management control tools, and a set of player-focused front-end features.
This includes a robust Bet Builder for 11 sports, a multi-tier cash out engine, early payout, odds boost, and much more.
In conjunction with its upgrade to the OddsMatrix sports betting technology, BetGoodwin will also expand its key turnkey platform services by integrating several of the leading platform products from EveryMatrix.
This includes the CasinoEngine productivity platform, the GamMatrix player management platform, and the MoneyMatrix payments platform, enabling it to increase revenues and daily efficiencies.
BetGoodwin becomes the latest client of FSB Technology to commit to EveryMatrix technology since its acquisition by the tier 1 provider earlier this year.
By partnering with EveryMatrix, the fastest-growing iGaming technology provider in the industry, BetGoodwin will have access to over 1,100 experts from the tier 1 provider across 14 global offices, including the UK, and its comprehensive set of modular products. This will enable it to supercharge product performance, develop advanced features in record time, and access 24/7 support.
Launched on the FSB sports betting platform in 2022, BetGoodwin is a rapidly growing UK brand with an expanding customer base, a portfolio of significant horse racing sponsorships, and a brand ambassador partnership program, including jockey Tom Cannon and media personality Mike Cattermole.
Ebbe Groes, CEO and co-founder of EveryMatrix, said: "We are proud to welcome BetGoodwin to the EveryMatrix platform. The growth journey they have experienced in the UK over the past two years has been great to see and we look forward to taking this ambitious operator to the next level".
"It's a fantastic endorsement of our turnkey technology that this burgeoning brand has committed to a long-term deal".
"This partnership highlights our commitment to offering world-class software products and services in highly competitive global regulated markets, such as the UK".
Julian Head, CEO of BetGoodwin, said: "This deal demonstrates the confidence we have in the technology and team at EveryMatrix. We were impressed with the revolutionary capabilities of their comprehensive turnkey platform services and are confident that their technology can be the catalyst for our future growth in the UK".
"Horse racing is an integral part of our brand proposition and the upcoming launch of the proprietary OddsMatrix racing product will provide our growing player base with a standout service".
EveryMatrix provides software, solutions, content, and iGaming services for casino, sports betting, payments, and affiliate management to global tier 1 operators, as well as newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the ideal EveryMatrix solution and combine it with in-house and third-party technology and resources.
The company, which has 1,100 employees in 14 countries and serves over 300 clients worldwide, including the regulated US market, empowers clients to unleash bold ideas and deliver exceptional player experiences in regulated jurisdictions.
EveryMatrix is a member of the World Lottery Association (WLA) and the European Lotteries Association. In September 2023, it became the first iGaming provider to receive WLA Safer Gambling Certification.
Source: GMB
