nVenue, a global micro-betting and live solutions company, has closed a deal with OpenBet, a world-leading provider of technology, content, and betting services, to distribute live micro-markets to sportsbooks in the USA and globally through an integration with the OpenBet Trading System. The partnership unlocks new experiences for users, providing operators with specific real-time game markets to engage bettors.
Leveraging the power of machine learning and AI, nVenue generates relevant odds and pricing for real-time gameplay, allowing operators to select micro-bets and set a new standard for in-play betting experiences.
The OpenBet Trading System redefines the sports betting player experience by providing a wide range of high-demand content — including data, BetBuilder (Same Game Multis), player props, eSports, and virtuals — through a unique and seamless integration.
With the addition of nVenue's cutting-edge micro-betting content, OpenBet significantly enhances its already powerful offering to its over 200 partners and beyond. This exciting collaboration unlocks new immersive in-play betting experiences, providing operators with specific real-time game markets to engage players.
Under the agreement, micro-markets will be offered to OpenBet's clients across major US sports such as the National Basketball Association (NBA), the National Association for Stock Car Auto Racing (NASCAR), and the National Football League (NFL).
Operators will have access to over two billion real-time predictions and thousands of new betting opportunities for each event to ensure a competitive edge. Granular real-time markets, such as every down, carry, possession, or kickoff, will be available at every moment of the game.
Jeremy Jones, CRO of nVenue, said: "The partnership with OpenBet is a transformative opportunity for nVenue, solidifying our position as the leading global provider of micro-betting in the industry. Through our integration with the OpenBet Trading System, we are eager to explore OpenBet's operator network and introduce our unique micro-betting capabilities to a global audience.”
"This partnership not only expands our reach; it validates the importance of providing event-specific real-time betting experiences that drive user engagement and growth for operators.”
Sam Depoortere, VP of platform products at OpenBet, commented: "nVenue continues to lead the micro-betting landscape, with a truly innovative platform that transforms the global user experience.”
“The integration with our Trading System is a game-changer. It not only strengthens our ability to deliver the most engaging and sought-after content, but also underscores the importance of our Trading System in offering unmatched real-time betting experiences that elevate the value we provide to operators and players.”
nVenue is a business solution enabled for machine learning and AI for live betting. The platform's unparalleled technology leverages the power of supercomputing to quickly and on a large scale provide odds and probabilities for live betting markets.
With the nVenue-powered platform, sports betting operators can introduce thousands of new micro-betting markets for basketball (NBA), baseball (MLB), motorsport (NASCAR), and football (NFL). nVenue has official league partnerships with the NBA and NASCAR.
OpenBet is a world leader in sports betting entertainment. With over 25 years of experience and a passion for innovation, OpenBet's modular range of technology, content, and services is trusted by the biggest sports betting brands, lotteries, casinos, and tribal operators worldwide. It is a leading business-to-business sports betting partner in the USA, UK, Australia, and Canada, with a strong position in Europe and APAC.
To date, OpenBet has over 200 global clients and a 100% uptime record at major sports events. OpenBet is a subsidiary of Endeavor, a global sports and entertainment company.
Source: GMB