Match Hype will broaden the reach of its short-form video content service for betting operators and affiliates via a collaboration with Abelson Info.
The company allows brands to create video for player engagement and retention.
The deal with Abelson allows Match Hype to bring its technology to the data and odds provider’s customers for the first time.
Radek Psurny, CEO and co-founder of Match Hype, said: “We have years of experience in dynamic video technology, but we are a new player in the igaming field. That’s why it’s important for us to have partners with a strong reputation in the industry, such as the amazing team at Abelson. “Our solution allows operators and affiliates to acquire and retain players at scale through the medium of video and thanks to the state-of-the-art technologies we use, they can do this automatically. This makes Match Hype an absolute game-changer.”
Match Hype says its technology turns raw sports data into daily videos in over 30 languages, complete with custom branding.
The videos are integrated into operators and affiliates’ website or app and can be shared on social media.
Match Hype’s recently launched Bet Builder Insights in Video product offers stats and insights to help inform betting decisions.
COO of Abelson's pricing division, Abelson Odds, Jeevan Jeyaratnam, added: “We are thrilled to be assisting the SBC Summit First Pitch winners, Match Hype, with market penetration and product development. Radek Psurny and co-founder Filip Koubek have created a genuinely fantastic engagement product. “To be able to be among the first to showcase this to our partners is a major coup for Abelson, further strengthening our position as a true market leader.”
