The monthly report developed by the marketing agency Samba Digital, which analyzes the performance of the official Instagram profiles of more than 150 betting houses in Brazil, revealed that Esportes da Sorte stood out by accumulating 2.1 million engagements in September.
According to the report from Samba Digital, the platform Esportes da Sorte led the digital race in the segment on Instagram, which is the social network with the largest audience among all others in Brazil.
This number represents a growth of 13% compared to the month of August, when the company was in the 3rd position. That month, the analysis involved more than 150 company profiles operating in Brazil.
Betão, which was the leader in August with 1.9 million engagements, fell to the 3rd position in September, reaching 1.3 million engagements. Among them, Reals.bet was in the 2nd position.
To achieve this performance, in addition to the content, the house also stood out for the number of posts. In total, there were 447, making it the most active company of the month.
Engagement decreased compared to August, but grew compared to 2023
After two months surpassing the 10 million engagements mark, a record for the segment until then, the combined performance of the sports betting operator companies in Brazil fell in September and ended the month with 9.59 million engagements. The performance is 17% less than the record in July and 5.1% less compared to August.
Compared to 2023, the performance of the operators more than doubled: 112%. If in 2023 the profiles accumulated 4.5 million engagements, now, they were 9.59 million engagements.
Reals.bet stands out with content
The posts in collaboration with Edu Primitivo, a comedian with a broad digital presence through his hidden cameras in Rio de Janeiro, helped the company achieve the posts with the best performances in September.
The two main posts of the month were from the duo. The first with 435 thousand engagements and the second with 411 thousand. Common among the postings is the comedian's supportive tone of helping workers who were in need of financial aid.
Source: GMB
