Play’n GO, a leading international casino entertainment provider, has announced a five-state partnership with top US operator DraftKings, which also includes its sister brand, Golden Nugget. The gaming giant founded in Sweden is active in New Jersey, Michigan, Connecticut, and now Pennsylvania and West Virginia with leading operators.
Having launched in New Jersey, Michigan, and Connecticut earlier this year, today marks a clean sweep of five regulated states where Play’n GO is active and partnered with DraftKings.
To date, DraftKings players in the aforementioned states have enjoyed classic Play’n GO titles such as Piggy Blitz, Fire Joker, and the game taking the US by storm, Colt Lightning Firestorm, all now also available in Pennsylvania and West Virginia.
Play’n GO first partnered with DraftKings in May 2024 and quickly launched in each regulated state. Having launched in the US in July 2022, Play’n GO is now active in five US states with multiple operators.
Magnus Olsson, Chief Commercial Officer of Play’n GO, commented: “DraftKings and Golden Nugget brands are synonymous with gaming in the US, and we are excited to further strengthen our partnership with both brands, expanding into these fourth and fifth states together.”
“We believe our game portfolio, our preference for direct integration, and our commitment to listening to our customers make us the best casino entertainment provider in the world and the ideal partner for any operator.”
“We are proof that a sustainable, entertainment-focused business model is the key to long-term success, and we believe this will position us to continue delivering world-class content in the US and beyond for many years.”
More about Play’n GO and its activities in the US at https://www.playngo.com.
Source: GMB
Bill 1658/23, already approved by the Senate, allocates part of the lottery revenue to finance rural credit. The text, now under review in the Chamber of Deputies, amends Law 13.756/18. According to the proposal, each year the net amounts collected in three sports contests will be allocated to the National Land Credit Program (PNCF) and placed in the Land and Agrarian Reform Fund (Banco da Terra).
The National Land Credit Program offers financing lines for purchasing rural properties or goods and services to structure agricultural production. The beneficiaries are small family farmers or rural workers.
According to the author of the proposal, Senator Jaime Bagattoli (PL-RO), the intention is to strengthen this type of financing. “Reality has shown that access to the PNCF has not been satisfactory due to the scarcity of resources,” he said.
Currently, Law 13.756/18 already allocates the income from three annual contests to the Brazilian Red Cross and to the federations of the Associations of Parents and Friends of the Exceptional (Fenapaes) and the Pestalozzi Associations (Fenapestalozzi).
The project is being processed conclusively and will be reviewed by the committees on Agriculture, Livestock, Supply and Rural Development; Finance and Taxation; and Constitution and Justice.
To become law, the text, which has already been approved by the Senate, must also be approved in the Plenary of the Chamber.
Source: Chamber of Deputies News Agency
Continuing its commitment to growth and expansion, Play55, recognized for its success in the Brazilian lottery and capitalization market, announces the hiring of Adalberon Soares as the new network manager. Adalberon's arrival marks an important step in the company's strategy, focused on strengthening and developing the commercial channel through physical sales forces and PDVs, in partnership with its B2B clients.
Strengthening the physical sales channel
With extensive experience in the retail market, Adalberon Soares brings a solid track record of working with sales forces. His experience is a significant asset to boost Play55's presence in the market, integrating the physical sales force and PDVs across Brazil. The main focus is to increase the efficiency and performance of the teams, generating a positive impact on sales and the end customer experience.
“The hiring of Adalberon is a strategic move for Play55. We believe his expertise and market vision will significantly contribute to strengthening our sales channels,” highlights Renato Saladino, CEO and partner of Play55.
UniPlay55: The new tool to empower sellers
Play55 is investing in technological solutions to further empower its sales force with the development of UniPlay55, an innovative tool being developed with a launch planned for 2025. UniPlay55 will provide sellers with access to knowledge, various trainings, incentive campaigns, and other essential tools for success.
“We want our sellers to feel empowered and motivated, with access to the best tools and training in the market. UniPlay55 will be a game-changer in how our sales force interacts with end customers and our products,” emphasizes Adalberon Soares.
B2B partnerships as a competitive edge
Play55, known for its innovation and customization of lottery and raffle platforms, continues to invest in B2B partnerships to boost its growth. With Adalberon's support, the company hopes to intensify collaboration with our regional partners, maximizing results and ensuring closer and more effective support for operations.
“Our goal is to develop a robust and integrated sales channel that provides a competitive edge to our partners. We want not just to sell, but also to add value to each client's business,” comments Adalberon Soares.
Commitment to operational excellence
Play55 remains firm in its purpose to lead the regulated lottery market in Brazil. With continuous investments in technology, people, and processes, the company reinforces its commitment to operational excellence and sustainable growth.
The arrival of Adalberon Soares and the development of UniPlay55 reflect this vision, bringing not just leadership but also the ability to innovate and transform the market along with Play55.
For more information about Play55 and its products: www.play55.com.br.
Source: GMB
