Boomerang Partners took home the Rising Star in Sports Betting award at this year’s SBC Awards.
The prize commended the company’s work with sportsbook products and partnership agreements.
Boomerang Bet, Boomerang’s flagship betting brand, has made use of its partnership with AC Milan as the club’s regional betting partner in Europe to drive brand awareness at recent igaming events.
Boomerang Partners’ affiliate program, meanwhile, comprises 15 brands including 10 with a mix of sports betting and online casino components.
Vitalii Prokofev, CEO of Boomerang Partners, said: “It is very cool and valuable to receive an award in the Rising Star in Sports Betting nomination. This year has been our top achievement, driving growth and development.
“We started working with AC Milan and Alisha Lehmann, strengthening our positions in the industry. We are becoming increasingly visible and recognisable; this is a natural process. We will continue to progress.”
