COB signs record sponsorship of R$ 160 million with Caixa and Loterias Caixa until 2028

Introduction to Campaign Optimization for Trading Apps

In the competitive universe of trading apps, optimizing campaigns is essential to attract the right audience.

Here are some tips to get started:

* Precise targeting: Direct ads to those who are truly interested.

* Choice of formats: Use the most effective ad formats for the target audience.

* Continuous testing: Maintain the process of experimentation and adjustments in campaigns.

Overview of the offer and campaign strategy
 

The core strategy was the combination of different PropellerAds ad formats, with constant adjustments in the campaigns to enhance results.

Targeting GEOs and platforms

In the case of this trading app, the campaign focused on two main markets: iOS users in Indonesia and Android users in Brazil, each market demanding a personalized approach.

Focus on the Indonesian Market: Campaigns for iOS

For iOS users in Indonesia, the strategy included:

• Formats used:
  • Onclick
  • Exit Survey
     
    
• Bid Model: Target CPA US$ 5

• Results:
  • Onclick: High coverage
  • Exit Survey: Engaged users
     
    

 

Focus on the Brazilian market: Campaigns for Android

In Brazil, the challenge was to compete in a highly competitive market. The strategy involved:

• Formats used:
  • Onclick with SmartCPM
  • Exit Survey

• Bid Model: Target CPA US$ 3

• Results:
  • Onclick: Whitelist targeting
  • Exit Survey: Even lower CPA
     
    

These approaches maximized conversions and provided valuable insights into campaign optimization in different scenarios.

Effective use of PropellerAds formats to increase conversions

PropellerAds formats allow reaching the right audience, at the right time, with the right message. But how to make the most of these tools?

The secret to success lies in combining formats strategically.

Next, we will explore how to use Onclick, Direct Click, and Exit Survey to boost conversions.

Onclick Campaigns: Broad reach with cost-effectiveness

Onclick campaigns are like a gateway to a large audience. They are ideal for those seeking reach without spending a fortune.

Onclick allows reaching a vast audience and ensuring that the message reaches thousands of users, within budget.

• Advantages of Onclick Campaigns:

• • Reach: Extremely high, ideal for audience expansion.

• • Cost: CPA generally below expectations.

• • Implementation: Simple and straightforward.
     
    

Direct Click: Increasing ROI with quality traffic

For those looking for more qualified traffic, Direct Click is the ideal choice. This format directs the offer to advertising spaces with the highest potential for conversion.

Although the volume may be lower compared to Onclick, the quality of the traffic compensates — and significantly!

• Key Points of Direct Click:

• • Focus on Quality: Traffic from the best conversion zones.

• • ROI: Superior, higher return per user.

• • CPA: Low, optimizing the investment.
     
    

Exit Survey: Engaging users with high intent

The Exit Survey is the ideal format to capture users who have already shown interest in specific topics.

The user completes a survey and is then directed to the offer, resulting in a high chance of conversion.

• Benefits of Exit Survey:

• • Engagement: Users with high conversion intent.

• • Precision: Focused on engaged audiences.

• • CPA: Competitive and advantageous.

Creative testing and optimization with interstitials

When it comes to Interstitials, creativity is a differentiator. The key is to test different creative versions to identify which generate better results.

Performance analysis of campaigns by creative version

Testing different creatives is essential, but don't forget to evaluate performance by version of the creative.

For example, here is the performance comparison:
 

Version v1 showed the best performance, with CPA below the target. Version v2 had a CPA slightly above expectations, but still acceptable, while versions v3 and v4 were below expectations, suggesting the need for creative adjustments.

Results and Key Learnings for Trading App Promotions

When it comes to promotions for trading apps, the results can be surprising. Here are the main performance insights from the campaigns in each region.

Campaign performance in Indonesia

In Indonesia, the focus was on iOS users, and the formats used — Onclick, Direct Click, and Exit Survey — brought solid results.

Here is the performance of each format:
 

The combination of Popunder, Direct Click, and Exit Survey ensured broad coverage, high-quality traffic, and a competitive CPA, maximizing the performance of the campaigns.

Campaign performance in Brazil

In Brazil, where the competition for Onclick traffic is high, a more strategic approach was necessary.

The campaigns started with a Target CPA, but the big difference was the creation of a Whitelist with the ad zones that showed the best conversions.

In the following table, we have the results:
 

The strategic combination of Onclick (Whitelist) and Exit Survey not only ensured a solid volume of conversions but also kept the CPA consistently low, optimizing results in both markets.

Conclusion

The main learning from this study is that trading apps can be highly profitable if the right tools and formats are chosen.

There is no magic formula; success depends on testing, adjustments, and constant optimization.

As trading apps do not have a specific seasonality, there is a long lifespan for these campaigns, allowing for continuous refinement of strategies.

Join PropellerAds now!

In addition, the norms are in accordance with the constitutional principles of equality and consumer protection, in the assessment of the Attorney General.

The statement was in the Direct Action of Unconstitutionality (ADI) 7640, proposed by the states of São Paulo, Minas Gerais, Paraná, Acre, Mato Grosso do Sul, and Rio de Janeiro and the Federal District.

They question the validity of paragraphs 2º and 4ª of article 35-A, included in the federal norm that regulates state lotteries. The provisions establish that the same economic group or legal entity can only operate the service, through concession, in a single federal unit. Moreover, they prevent a lottery from one federal unit from conducting advertising in another.

What the PGR says

 In the opinion, Paulo Gonet counters the arguments presented by the authors and defends that the request made in ADI 7640 be denied by the STF. For him, the Union has exclusive competence to legislate on consortium and lottery systems in Brazil, allowing the member states to explore public lottery services within the limits established by federal law.

In this context, by preventing the participation of the same economic group in lottery services of different states, Law 13.756/2018 seeks to prevent the concentration of private economic power in a sector that tends to be sensitive to the economy.

“The restriction established by the federal law leans towards promoting a more open market to economic agents, in more intense competition”, argues Paulo Gonet. According to him, measures of a “market deconcentration” nature foster the interest of new agents to compete.

Regarding the limitation of advertising for these services, the PGR defends that the legislation seeks to prevent states with more resources and greater capacity for dissemination from disproportionately attracting a larger volume of bettors from other federal units.

“Having constitutional support for the geographical restriction of the exploration of lotteries, the geographical limitation to the respective advertising is equally admitted”, he concludes.

Source: GMB

The brands Vivo, Kraft Heinz, and Grupo Águia are also confirmed sponsors of the COB until 2028. In the cycle between the Tokyo 2020 and Paris 2024 Olympic Games, the number of sponsors of the entity increased from 13 to 21.

During the first week of the competitions in the French capital, the COB's Instagram account gained 1.6 million new followers, totaling 3 million and making the Instagram of Team Brazil the most followed in the world. This growth reflects the increasing engagement and international visibility of Brazilian athletes.

“The entry of Caixa at the beginning of a new Olympic cycle reflects the success of COB's work in maintaining support for national sports, even outside the Olympic periods”, states the marketing director of COB, Gustavo Herbetta, to Valor.

The Loterias Caixa have been partners of the Brazilian Paralympic Committee (CPB) since 2003. According to Herbetta, the resources from this new partnership will be directed to high-performance sports, benefiting confederations and athletes through COB disbursements.

During the Paris Olympics, Team Brazil won 10 medals — 2 gold, 3 silver, and 5 bronze, a performance inferior to the Tokyo 2020 Olympics, where the country obtained 21 medals.

"Until 2028, we will have 12 competitions for the qualification of athletes to the Olympic Games. The relationship between the investment and the results of Team Brazil is clear, and this partnership at the beginning of the cycle is crucial to ensure the best performance of our athletes", emphasizes Herbetta.

COB also expects to close new partnerships in segments such as retail and food, in addition to prospecting sponsors in the automotive and appliance sectors after the departure of sponsors such as Toyota and Panasonic from the International Olympic Committee (COI).

In the financial and betting sector, Caixa and the Loterias Caixa secured exclusive sponsorship to COB. For 2028, the sponsorship quotas to the committee range from R$ 5 million to R$ 30 million.

Source: Valor