The "Smart Studio" solution from Pragmatic Play allows operators to customize and brand gaming environments at different levels, using advanced technologies to provide greater control over the visual and sensory aspects of the game.
Press release.- Pragmatic Play announced the expansion of its current partnership with BetPlay after signing an agreement to supply its "Smart Studio" solution to the Colombian operator.
The agreement comes after the leading operator in Latin America gained access to Pragmatic Play's diverse range of slot and live casino content in 2021, with the latest expansion soon to make dedicated content available to BetPlay players across the country.
The "Smart Studio" solution from Pragmatic Play allows different levels of customization and branding, using a series of cutting-edge technologies to give operators greater control over the look and feel of the gaming environment.
The ongoing collaboration underscores Pragmatic Play's continued growth across Latin America, offering unique gaming experiences to both operators and players through immersion and innovation.
Víctor Arias, Vice President of Operations for Latin America at ARRISE, which drives Pragmatic Play, said: "Expanding the relationship with BetPlay to offer customized titles for their customer base in Colombia is another major milestone for Pragmatic Play in its strategy of continuous growth across Latin America."
"The relationship between the two brands has been going from strength to strength since they began collaborating together, and the addition of the 'Smart Studio' solution to offer localized content is set to be a very exciting prospect."
Geovanni Florez, Director of Operations and Product at BetPlay, added: "We are thrilled to extend our relationship with Pragmatic Play and continue our joint success by offering tailored dedicated studio content, where we can showcase our brand and enhance our customers' experience."
"Our partnership highlights our shared commitment to delivering exceptional titles and we are delighted to showcase this new exclusive content."
