The ease of withdrawing winnings is the main argument in choosing among various betting sites, according to 49% of Brazilians. This was revealed by a recent survey with more than 800 participants, conducted by Zimpler, a European instant payment processor that promotes secure and accessible transactions for all. 37% of bettors switched sportsbooks due to long payment processes when placing a bet or during withdrawal.
Optimizing user experience is crucial to being competitive as the online gaming market expands in Brazil.
34% of people who bet online do so more than once a week in Brazil, according to the survey. The growing offer and competitiveness in the market require players to have the best experiences to win the loyalty of bettors.
In the last two years, the online gaming sector in Brazil has grown more than 430%, according to a study conducted by Datahub, a Big Data & Analytics platform.
Additionally, Brazil is currently the fourth largest global market for the gaming sector, as revealed by a recent survey conducted by the International Betting Integrity Association (IBIA) and the Brazilian Institute for Responsible Gaming (IBJR).
The ease of withdrawing winnings is the main argument in choosing among various betting sites, according to 49% of the Brazilians surveyed by Zimpler.
Technology is a differentiating aspect when it comes to online money movements, as 46% of respondents mention the ease of use of the platform as a key factor.
Regulatory compliance is an aspect considered by a large number of Brazilians, or 33%, as well as the fact that the betting platform is a renowned and reputable site (37%).
Both topics surpass the preferences of Brazilian bettors in relation to other issues, such as the variety of betting options beyond sports, which is important for 27% of them.
37% of survey participants stated they switched betting sites due to long payment processes when placing a bet or during withdrawal.
“The online gaming market faces a crucial moment of expansion in Brazil, and offering maximum guarantees of secure and instant transactions becomes a fundamental element for companies wishing to succeed in the country. The user must have the best possible experience, and the site must adapt to the preferences of local bettors, always with guarantees of high quality and easier processes when making deposits and instant withdrawals of winnings”, explained Johan Strand, CEO of Zimpler.
One of the most frequent problems that bothered Brazilian bettors surveyed by Zimpler was the delay in the transaction process (18%), followed by those who did not feel safe when placing a bet because the site did not seem entirely trustworthy (17%).
Other problems mentioned less frequently by respondents were the difficulty of using the platforms, delays or interruptions in the payment process, and the lack of customer service when facing these problems.
“Speed, simplicity, and security are fundamental for success in a market as tough and competitive as online betting in Brazil. Companies should not neglect these points to grow in the country”, added Strand.
Data from IBJR shows that Brazil has all the conditions to achieve a high channeling rate (percentage of players who bet on regulated sites) and tax returns of R$ 2.3 billion in GGR (Gross Gaming Revenue) by 2025.
“In this context, having a payment platform that adapts to complex or evolving regulatory environments is crucial for success in a sector as competitive as online betting. Zimpler's cutting-edge payment platform, as well as its team specialized in fraud prevention, has already proven its value in the European betting market, and this expertise can make a huge difference at a crucial moment of expansion of the gaming scenario in Brazil”, said Strand.
Zimpler is a leading company in instant banking payment solutions, connecting businesses to over 350 million customer bank accounts across 25 markets.
Founded in Sweden in 2012, Zimpler aims to globally democratize payments and enable growth opportunities for businesses around the world.
With faster transactions, more robust compliance, and better service, Zimpler is a driving force in resolving complexities and boosting businesses around the world.
Source: GMB
