BetMGM will collaborate with New York Jets players Wayne Chrebet and Tony Richardson to host the "Kickoff With The Stars" live dealer blackjack event. This event will take place at the BetMGM Casino, with Chrebet and Richardson hosting at Evolution's Atlantic City live dealer studio on Thursday, September 5, where fans can interact with the players.
To participate in this event, players in New Jersey must log in to BetMGM Casino from 7:30 PM to 10:00 PM on September 5. "Kickoff With The Stars" will feature dedicated private tables for playing unlimited blackjack, accommodating hundreds of players instead of the standard seven. The participation of Chrebet and Richardson will include live storytelling and commentary.
Oliver Bartlett, Vice President of Gaming Products and Content at BetMGM, stated: "By combining the star power of Jets legends Wayne Chrebet and Tony Richardson with the excitement of live dealer blackjack, BetMGM is creating a thrilling event to celebrate the start of the NFL season. This showcases our live dealer products and our commitment to providing players with a new entertainment experience."
Jacob Claesson, CEO of Evolution North America, added: "Evolution is excited to collaborate with BetMGM and kick off the NFL season with two legendary New York Jets players, bringing an unforgettable live dealer experience. This thrilling event showcases our innovative live dealer blackjack game and offers players a rare opportunity to interact live with Wayne and Tony. We are proud to support BetMGM as they continue to push the boundaries of live dealer gaming, and we look forward to welcoming new sports fans to discover the excitement and unique interaction that live dealer games offer."
In the gambling industry, collaborations between operators and sports stars are quite common. However, for operators offering products in new verticals, attracting attention and engagement to their products becomes crucial, especially in attracting Generation Z audiences.
For example, Spribe, which operates the crash game Aviator (discussed in the "Gambling Insider" May/June issue), recently collaborated with Brazilian sports star Jully Poca. Regarding their collaboration with influencers, we interviewed Chief Commercial Officer Giorgi Tsutskiridze in the June issue of "Trafficology," who stated that influencer marketing and celebrity collaborations are "essential tools for connecting with Generation Z consumers."
