BGaming announces a partnership with First Look Games, a platform that connects game studios with affiliates for game promotion and brand recognition.
This collaboration aims to enhance BGaming's marketing efforts by providing affiliates with detailed information and assets of its game portfolio.
Through this partnership, BGaming will gain access to the brand library on the First Look Games platform, where it can upload game sheets, logos, images, videos, and demo links for its online slot games.
Affiliates can then download this content to create reviews, previews, and other promotional materials. Age Checked will perform player verification, allowing affiliates to offer free versions of the slot games even in regulated markets.
In July 2024, BGaming will enter the Bulgarian market in collaboration with Inbet, offering its games through Inbet's online platform. This move is part of a broader strategy to expand its influence in Europe and other regions.
In recent months, BGaming has also partnered with Starcasino in Belgium, Adjarabet in Armenia, and Premier Bet in Africa, expanding its business into new regions.