The summit's opening ceremony will be hosted by the alliance leaders panel. They will explore the theme "Strategic Approaches to Marketing Success in the Latin American Alliance," providing an ideal framework for the success of alliance marketing.
Experts Florencia Brancato (Market Manager at Pinnacle), Joaquin Gago (CEO of BETANDEAL), Adrian Tejeda (Head of Alliance Marketing at Logrand Entertainment), and moderator Priscila Pio (Sales Director at BETANDEAL) will focus discussions on the future of alliance marketing over the next five years, strategies to ensure long-term growth through new alliances, and the benefits operators gain from collaborations with alliances.
Additionally, a panel discussion on the topic "Attracting Players: Strategies to Drive LatAm Traffic Acquisition" will provide insights into effective methods to attract specific regional audiences."
Industry experts Erick Sapien (Director at Gana777), Anton Rublievskyi (CEO of Growe), Laura Gago (Operations Director at BETANDEAL), Rodrigo Cambiaghi (Senior Sales Director for LatAm Digital Advertising at Sportradar), Christopher Iyahin Guzman (Alliance Director at Strendus), and moderator Victor Arias (Vice President of LatAm Operations at Pragmatic Play) will discuss, choosing the right automation software, studying the role of "products", and exploring how to leverage current client activities to drive successful marketing campaigns.
The conference theme "Guiding Responsible Marketing Through Social Media and Influencers" will explore the boundless opportunities of celebrity and influencer marketing.
The conference panel includes marketing expert Cristian Barbosa (Director of Strategic Partnerships and Betting at Better Collective), Jimena Agudelo (LatAm Marketing Manager at Growe), Emilia Perez (Marketing Director at Rushbet), and moderator Tomas Enrique Garcia Botta (Partner at MF Estudio Abogados), who will delve into the world of influencer marketing.
Speakers will discuss the need to improve digital influencer regulations, debate the advantages and disadvantages of this marketing platform, and share operators’ best practices while ensuring the protection of vulnerable young players.
A panel on the topic "The Impact of Artificial Intelligence on Sports Betting Operations" will explore how AI is fundamentally changing player engagement, personalization, and event effectiveness in sports betting. Industry experts Juan Carlos Garcia (Vice President of Business Development at JuegaEnLinea), Gonzalo Merino (Product Director at Apuesta Total), Mauricio Soto (LatAm Client Manager at Optimove), and panel moderator Diego Salas (Sales Manager at Altenar) will provide insights into how AI strategies and technologies are reshaping the industry, with a focus on innovative methods to drive success.
