Salsa Technology and First Sportsbook announce an expanded partnership to deliver sports betting solutions to Brazil's regulated market.
This collaboration combines Salsa Technology's localized operational experience with First Sportsbook's technological platform, supporting operators entering the Brazilian market.
The platform offered by First Sportsbook is renowned for its technology in the sports betting industry. It integrates with the Salsa Omni Player Account Management (PAM) system, enabling operators to access the comprehensive services of both companies.
This integration aims to deliver scalability and availability, which are crucial for business growth and customer satisfaction in the sports betting sector.
Peter Nolte, founder of Salsa Technology, commented: "Thanks to our collaboration with First, operators using the Salsa Omni PAM will now have an integrated sports betting solution that truly offers them scalability and high availability - essential for business growth and customer satisfaction."
Salsa Technology has dedicated a page on its website specifically for First Sportsbook, providing operators with information about the platform's features. In addition, a professional team offers round-the-clock support for the implementation and operation of these solutions.
Both companies will participate in the CGS Recife event, held at the Recife Exhibition Center from August 29 to 30, 2024. This event will allow Salsa Technology and First Sportsbook to discuss their joint solutions and the possibilities for operators to transition from existing sports betting systems to new packages.
Tom Light, CEO of First Sportsbook, stated: "Our technology combined with Salsa's unparalleled local insights creates a powerful force. This partnership means that operators expanding into this region will benefit from unmatched secure and performance-focused solutions."
In June 2024, Salsa Technology and First Sportsbook launched sports betting solutions in the regulated Latin American market, starting with Peru. This partnership integrates First Sportsbook's services into the Salsa Omni PAM system, targeting the Peruvian market. Both companies aim to expand their influence in Latin America, offering competitive sports betting solutions.
In November 2023, Salsa Technology expanded its iGaming product portfolio by partnering with Mancala Gaming, adding over 45 slot games.
