Captain Up and Gamanza Engage have partnered with Optimove to offer the first AI-driven gamification to iGaming and sports betting operators.
This partnership combines Optimove's AI-curated marketing with Captain Up's leading engagement and gamification platform, and Gamanza Engage's innovative loyalty and gamification feature suite.
Optimove's industry-leading segmentation and orchestration engine, together with the cutting-edge gamification technology of Captain Up and Gamanza, greatly benefits gaming and sports betting operators. Operators can now deliver unparalleled AI-orchestrated gamification experiences that enhance retention and boost player engagement.
The partnership brings the following benefits to iGaming and sports betting operators:
Real-time Orchestration: The gamification activities of a brand are executed through Captain Up or Gamanza Engage, alongside all other CRM marketing activities, orchestrated and initialized together. Optimove's self-optimizing algorithms provide marketers with real-time data elements, such as assigning XP points, tokens, boosters, or assigning tasks/tournaments, enabling them to deliver pertinent information, offers, and experiences through any channel.
Integrated Gamification for Personalization: The out-of-the-box integration with Captain Up and Gamanza Engage ensures that all real-time gamification events are automatically synced with Optimove. Whether manually or via AI, this enables precise segmentation and event-triggering, utilizing gamification attributes like upgrades and task completion. This significantly enhances the efficiency and accuracy of using AI for segmentation, resulting in more personalized customer interactions.
Comprehensive Campaign Measurement: Optimove's scientific measurement and multi-touch attribution enable operators to accurately assess the incremental impact of gamification activities on customers and business KPIs.
AI Optimization: OptiBot assists marketers in identifying which gamification activities curated by Optimove can be optimized to drive continuous improvement and maximize the effectiveness of operators’ strategies.
Optimove CEO Pini Yakuel stated, “These partnerships provide the best approach for a robust personalized gamification experience for the first time. iGaming and sports betting operators now have more than just gamification; they now incorporate AI-curated gamification as part of the entire player journey and experience. iGaming and sports betting operators will be able to engage their players at levels previously unattainable. AI-curated gamification interactions are the future of building solid relationships between marketers and both existing and new players.”
Meanwhile, Robert Civill, Chief Commercial Officer of Gamanza Group, stated, “Gamanza Engage is thrilled to partner with Optimove. Optimove has set the standard for CRM and automated marketing in iGaming, and Gamanza Engage aims to become the industry benchmark for casino and sports betting gamification.”
He added, “This partnership combines the two best solutions, enabling operators to easily leverage the Gamanza Engage gamification suite, seamlessly integrated with Optimove CRM, bringing significant added value. The combination of player interaction and gamification is a major advancement in the overall player experience, adding new personalized layers. Furthermore, with the ‘booster’ mechanism of Gamanza Engage, operators can use new marketing tools and opt for alternatives to traditional bonuses, thereby reducing costs and enhancing engagement!”
Finally, Uri Admon, CEO of Captain Up, stated, “Our partnership with Optimove heralds a new era of value creation for our partners. By combining Optimove’s advanced data analysis and marketing automation with Captain Up’s innovative gamification and loyalty solutions, we are launching a new level of personalized customer engagement.
“This synergistic effect enables us to deliver customized experiences that increase customer satisfaction and retention rates. Captain Up has recently won ‘Mobile Innovation’ and ‘Mobile Supplier of the Year’ at the latest EGR B2B awards, further solidifying our leadership in the loyalty industry.”
