The Danish Consumer Ombudsman, the Gambling Advertising Board, and the Danish Gambling Authority have reached a new agreement to enhance coordination and combat illegal gambling marketing in Denmark.
This collaboration aims to streamline operations and avoid overlapping enforcement when dealing with breaches by gambling companies.
The agreement outlines the role and responsibilities of each agency. The Consumer Ombudsman's task is to monitor whether gambling companies comply with the Marketing Practices Act and other consumer protection laws.
The Danish Gambling Authority is responsible for overseeing compliance with the rules on gaming marketing specified in the Gambling Act, including the provisions on promotional measures.
The Gambling Advertising Board is an industry-established entity that handles complaints of marketing activities violating industry codes of conduct. This code aims to strengthen social responsibility, protect vulnerable groups, and limit gambling addiction.
Under the new agreement, if a gambling company fails to comply with the committee’s criticism or breaches the authorities' regulations, the Gambling Advertising Board will forward the case to the Consumer Ombudsman or the Gambling Authority.
Conversely, if a issue involves the industry code of conduct but does not violate rules monitored by the authorities, the Consumer Ombudsman and the Gambling Authority will direct the complainant to the Gambling Advertising Board.
The three parties will regularly inform each other about relevant cases and hold annual meetings to ensure ongoing coordination. This cooperation is expected to strengthen the regulatory framework and enforcement actions against illegal gambling marketing.
In connection with this, the Danish Gaming Authority, Spillemyndigheden will host the third round of Anti-Money Laundering (AML) training on October 31. This training is jointly organized by multiple Danish agencies and aims to improve operational knowledge and experience sharing among organizations bound by anti-money laundering law.
Furthermore, from 2025, Spillemyndigheden will introduce new licensing rights for gaming providers. A recent report shows that Denmark's global gambling revenue (GGR) fell by 6.9% last April, totaling 595 million Danish krone (approximately 86.4 million US dollars).
