EveryMatrix's flagship casino product, CasinoEngine, has achieved extraordinary milestones with over 6 billion monthly game rounds and monthly turnover exceeding €6 billion. This significant achievement comes just months after the platform reached 4 billion game rounds and €4 billion in turnover, underscoring the accelerated pace of growth in the highly competitive iGaming industry.
Accelerate Growth and Market Expansion:
CasinoEngine's success can be attributed to strategic expansion, including adding new providers and doing business with top operators such as Veikkaus, DraftKings, Golden Nugget, Bet MGM and Rush Street. This expansion strategy will continue, with several other global and local brands expected to be integrated with CasinoEngine in the coming months. Stian Enger Pettersen, Head of Casino at EveryMatrix, highlighted this rapid development, saying in the company's press release: "The results of EveryMatrix are undeniable! We continue to break records month after month and year after year, with customer growth faster than ever before. "
A key factor in the platform’s performance is the introduction of SlotMatrix Boosters, a series of gamification tools that enhance player engagement through customizable jackpots, tournaments, challenges and free spins. These innovations significantly increase game rounds and turnover, enhancing user experience and operator revenue for the more than 29,000 games integrated into CasinoEngine and its aggregation product, SlotMatrix.
Not only is EveryMatrix focused on global expansion, it also aims to strengthen its foothold in North America, particularly in Alberta, as part of its strategy to increase its presence across the continent. "We're looking at [Alberta]," Erik Nyman, president of Americas for EveryMatrix, said of the company's strategic direction, indicating the company has a strong interest in the region because of its potential for regulatory development compared to Ontario's. similar.
Regulatory Developments and Market Updates:
EveryMatrix was licensed by the Alcohol and Gaming Commission of Ontario in 2022 to operate as a vendor in the province and is closely monitoring the regulatory environment in Alberta as the province works to establish an open, competitive, regulated iGaming market. Nyman’s insights also speak to the broader Canadian context, where he sees significant growth potential and compares that to the transformative impact of sports betting in New Jersey post-2018. He believes licensing more operators in Canada could significantly increase player awareness and engagement, similar to trends seen in mature gambling markets in Europe.
As EveryMatrix prepares to launch CasinoEngine in Ontario, the future looks bright for the platform, with the potential to support key U.S. customers in the region once certification is complete. Nyman also expressed optimism about overcoming the challenges posed by Ontario’s gray market, emphasizing that Ontario has established an effective regulatory framework, which he believes can serve as a model for other Canadian provinces looking to liberalize their iGaming markets.
