Kambi Group and LiveScore Group have announced that the Virgin Bet brand has been fully migrated to the Kambi Sportsbook platform.
Virgin Bet sportsbook was launched by Gamesys Group in 2019 in partnership with sports betting provider SBTech, just months before LiveScore Group split from Gamesys Group.
Just in May this year, LiveScore and Canby partnered to launch the LiveScore Bet sportsbook in the UK and Ireland as part of a long-term partnership.
Erik Lögdberg, managing director of Canby Sportsbook, said: “We are delighted to have reached this landmark move in the UK with Virgin Bet, a popular and long-standing brand, share our commitment to providing the highest level of sports betting experience.
We look forward to continuing to work closely together, combining Canby’s technology and sports betting expertise with LiveScore’s in-house product team to drive continued growth in its target markets. "
Sam Sadi, LiveScore group chief executive, added: “Providing Virgin Bet customers with the strongest possible product and service portfolio is our top priority, and having a top-tier sports betting platform is a core part of this. Following the success of our partnership with LiveScore Bet, we are delighted to be working with Canby to further expand Virgin Bet’s presence in the UK market.”
During iGB Live, Sadie spoke to Gambling Insider magazine about a number of topics, including the progress of the brand's move to the Canby platform.
