On July 21, 2024, the field of digital lottery ushered in a significant development, Scientific Games announced its cooperation with EQL Games. This strategic partnership aims to expand the variety of digital lottery games through Scientific Games’ SG Content Hub Partner Program. By integrating EQL Games' innovative platform, Scientific Games aims to provide its global customers with a richer selection of games.
As a prominent player in the lottery industry, Scientific Games is enhancing its digital gaming portfolio with this new partnership. Louisville, Kentucky-based EQL Games has joined Scientific Games’ SG Content Hub Partner Program. This integration will bring EQL Games’ platform to Scientific Games’ product range, expanding the options for digital lottery players.
SG Content Hub Partner Program is known for its broad global reach and role in providing diverse digital games to lottery operators . The addition of the EQL Games platform is expected to further enrich this product portfolio, in line with Scientific Games’ goal of delivering a wider range of engaging and innovative game titles.
EQL Games, led by Founder and CEO Brad Cummings, brings fresh and dynamic digital gaming solutions to the market. Cummings expressed enthusiasm for the partnership, noting that it is in line with EQL Games’ mission to expand its presence in the digital lottery market. This collaboration enables EQL Games to leverage Scientific Games’ extensive network and resources to facilitate wider distribution of its innovative games.
The addition of EQL Games to Scientific Games' product portfolio underscores the latter's commitment to integrating cutting-edge technology and diverse game selections. By doing so, Scientific Games aims to enhance the overall gaming experience of its users and maintain its competitive advantage in the industry.
Scientific Games is a well-known brand in the lottery field, known for its wide range of products and services. The company excels in producing and managing instant lottery games globally and provides expertise in player loyalty programs, lottery and sports betting systems, and digital lottery games and mobile applications.
A key aspect of Scientific Games' operations is its status as a World Lottery Association-certified responsible gaming supplier. Through its Health Play program, the company promotes responsible lottery gaming enjoyment, reflecting its commitment to player safety and well-being. This commitment is an important part of its approach to delivering engaging yet responsible gaming experiences.
The collaboration between Scientific Games and EQL Games is expected to bring several benefits to the digital lottery sector. The integration of the EQL Games platform will provide players with more diverse game choices, potentially increasing player engagement and satisfaction. A wider selection of games may attract new players and retain existing players by providing fresh and engaging content.
Scientific Games vice president of digital games Steve Hickson emphasized the excitement surrounding the collaboration. Hickson emphasized that the addition of EQL Games’ innovative titles will significantly enhance the company’s digital gaming offerings.
As Scientific Games continues to integrate EQL Games’ platform into its operations, the collaboration is expected to drive growth and growth in the digital lottery space Innovation. The enhanced game portfolio and commitment to responsible gaming practices reflect Scientific Games’ continued efforts to lead the industry in innovation and player satisfaction.
EQL Games CEO Brad Cummings said: "EQL Games believes in constantly innovating content to keep players entertained. We have made the decision to join Scientific Games A strategic decision to create a unique partnership program to expand lottery access to our products and the products of the studios we represent. Great content is key to helping create a brighter future for the lottery industry in the United States and abroad.”
"We welcome EQL Games to the SG Content Center Partner Program to further expand our The diversity of engaging iLottery games and licensed brands available to customers and their players around the world, in a completely frictionless way."
