July 2, 2024, according to SOFTSWISS Sportsbook report The European Cup has the highest betting profit margin among major football events at 17.3%, which is 9 percentage points higher than the 2024 Champions League.
Data shows that the betting profit margin for the 2024 European Cup is 17.3 %. The most popular of all betting markets are match winner and total goals, with a gap of 15.5% between these two markets.
SOFTSWISS Sportsbook Head Alexander Kamenetskiy explained: "This shows that betting These markets may appeal to bettors primarily because of their simplicity, but despite their simplicity, high profit margins indicate predicted outcomes. Can be challenging ”
The report states that the majority of bets (77%) are placed via mobile conducted across devices, highlighting users’ strong preference for mobile betting and demonstrating the growing popularity of smartphones and tablets.
Combination bets account for 40% of all bets, but the profit margin is Four times the single bet. Although the average single bet amount is twice the size of a combo bet, the higher profit margins of combo bets make it critical to profitability.
Alexander Kamenetskiy added : “The difference between this level of competition and other levels of competition is the large number of new players who only bet on the European Cup and then stop until the World Cup. This is why operators carefully design their introductory bonus programs to show new players The reason for all the features available is that since profit margins are higher on combo bets, encouraging them with special offers or loyalty rewards can be very profitable.”
SOFTSWISS sports betting team recently launched on Google Play and App Store in Serbia Launched its mobile app on . In addition, SOFTSWISS has launched a free resource for businesses planning to start sports betting - the Sports Betting Budget Calculator.
