On July 2, 2024, Hilco Streambank announced plans to auction including BetTarget and Karamba Seven iGaming, online casino and sports betting brands. These brands generated $21 million in revenue over the past 12 months. The deadline for bidding is July 30, and the online auction will be held via Zoom on August 1. Buyers will have the opportunity to obtain rights to these brands’ domain names, trademarks, patents, copyrights and customer data.
Richelle Kalnit, chief commercial officer of Hilco Streambank, said the auction Provides buyers with the opportunity to enter the online gaming market. It is worth noting that Karamba was banned by the Advertising Standards Authority in 2018 due to advertising issues, while BetTarget is the official sponsor of the Wembley Stadium Bare Hand Fighting Championship in August 2022.
