Light gambling takes the stage, the gambling industry is gradually becoming gamified.

In recent years, the Aviator game launched by SPRIBE from Georgia has become wildly popular in South Asia and Africa, marking CRASH GAME as an undeniable force in the gambling industry. Originating from the crypto community Bustabit, CRASH GAME was initially just a demonstration of blockchain technology's fairness, but it went viral due to its intuitive gameplay and fast pace. Eventually, it was popularized by the crypto gambling platform Stake, and with the help of Twitch streamers, it quickly gained global fame, becoming a new world-class gambling category.

In traditional views, gambling games are often seen as representative of high costs and complexity. However, the counterintuitive design of JetX and Aviator has surprised the industry: it turns out gambling can be this light. Like the internet industry, the gambling sector is also "subtracting." The success of CRASH GAME caters to the reality of some countries with relatively lagging educational levels and cognitive abilities: simple, clear, and low-threshold.

Light gambling is clearly more suited to today's fragmented era. The lower the cognitive threshold in a country, the higher the acceptance of simple games, making gambling entertainment more easily consumed. Manufacturers like PG Soft have already noticed this trend, launching lightweight products such as "Chick Run," while platforms focusing on CRASH GAME like BetHog and Roobet have emerged. Roobet has even collaborated with rap superstar Snoop Dogg to launch a game based on his IP, "Snoop’s Hotbox," centered around when his cigar extinguishes.

On the other hand, Gaming Panda has broken the limitations of the Crash model, gambling traditional mini-games like rock-paper-scissors, flying chess, and tank battles. Their products have covered over 100 countries and 12 languages, easily entering the global market.

The internet has evolved from YouTube to TikTok in 20 years, demonstrating that "light" is the trend. Similarly, the gambling industry is also moving towards this transformative point. Stake's breakthrough is just the beginning. Facing the bottlenecks of traditional slot machines and live games, it might be wise to shed heavy designs, return to user psychology, reduce development costs, and leverage light entertainment for growth.

Light gambling might just be the next big thing in the gambling industry.

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