The ambitious Stake aims to become the Steam of the gambling world.

Stake is undergoing an ambitious disruption.

In the traditional gambling industry, the general structure is: game developers create content, network providers integrate platforms, and operators attract traffic and monetize. If the operator itself lacks R&D capabilities, it must rely on network providers or API suppliers to obtain games. However, Stake is attempting to shatter this structure: not just being an operator, but also crossing all stages to build its own gambling universe.

This is Stake's ambition: to create the gambling world's Steam.

Stake is currently not to be underestimated. With over 10 billion global monthly bets, having processed 300 billion bets, and controlling 4% of the global Bitcoin transaction volume, starting from cryptocurrency to supporting fiat currency, it has become a global gambling unicorn. Based on this, the launched Stake Engine, essentially a remote game server (RGS) platform, provides SDKs, mathematical engines, deployment tools, and data analysis, allowing developers to bypass intermediaries, without the need to build infrastructure, to develop and launch games, sharing 10% of GGR.

Structurally, Stake is challenging the existing middle layer of gambling content distribution, allowing game developers to directly connect with the ecosystem itself.

This is similar to what Steam does for independent game developers: providing a full chain of technology, publishing, and monetization, attracting quality content to feed back into the platform. However, Stake is more aggressive than Steam, being the largest traffic pool and the largest operator itself. Once successful, it will revolutionize the traditional gambling industry's operational model.

Firstly, it will weaken the position of traditional intermediaries and distribution platforms. For small companies without R&D capabilities, network providers still hold value; but for those with technical capabilities, who would want to give up middle profits in the future?

Secondly, it will change the game between game merchants and platforms. In the past, operators had to buy content from game companies, but now game merchants actively flock to the platform, with no lock-in period, no signing threshold, theoretically open to everyone.

Of course, to become the gambling world's Steam, openness alone is not enough; the key also lies in the stability of the ecosystem. Stake's user structure, payments, compliance, and lifecycle management must be strong enough to support a massive amount of third-party content. Otherwise, no matter how good the game is, if no one plays, it's all in vain.

For individual developers, although the Stake Engine is open, opportunities are still concentrated in the hands of medium to large studios. Currently, the top 50 games on the Stake betting list are all produced by mature teams, such as "Jawsome" and "Serpentina," developed by Massive Studio and Twist, which have long-term cooperation experience with Stake.

This round of operations by Stake is essentially using a shared ecosystem to integrate the industry and reconstruct platform control power. It aims to be both referee and player. It is not an imitator of Steam; it aims to become the first full-stack integrator in the gambling world.

The gambling industry's landscape has entered a new universe, and only by maintaining progress can its foundation be secured for the long term.