0513: Black technology in the gambling industry, using this principle can effectively increase the betting amount.

In an article published in the journal "Psychology of Addictive Behaviors" titled "The Neural and Behavioral Impact of Near-Miss Events on Gamblers' Betting Decisions," the authors studied the brain responses of players engaging in online slot games using an EEG. The findings revealed that the brain activity stimulated by "Near-Miss" events (almost winning) is almost identical to that during actual wins.

Surprisingly, players who subjectively felt they "almost won" increased their betting amounts by an average of 7.3% in the next round. This suggests that a Near-Miss is not a "rewardless failure," but rather a stimulating event with an anticipatory reinforcement effect.

This effect is particularly common in slot and crash type gambling games, especially during the third round when high-value icons slowly slide past, or when the game crashes just as players internally decide to cash out. These moments trigger a strong sensation of "almost winning," which is not merely a visual animation but a psychological gap created by blind belief in expected outcomes.

What does this mean for practitioners?

Since the experience of Near-Miss can encourage players to increase their betting amounts and frequency, similar structures can be introduced during the result presentation phase in product or game design. For example, in horse racing or car racing games, the betting outcome could be shown as "almost crossing the finish line" in second place; similarly, in slot machines, the design could include high-value icons appearing in the first two rounds and then slowly sliding past in the third round, creating a strong Near-Miss sensation.

Even in promotional activities, this can be applied, such as in a split large roulette wheel, where the least valuable or 1 yuan prize is often next to the grand prize, and the pointer slowly passes over the grand prize. This can effectively increase player participation in the split.

As long as the product design continuously creates the illusion of "you almost won," it can effectively enhance the game's GGR performance.

The UK Gambling Commission (UKGC) has also validated the impact of this mechanism through practical actions. In the UKGC's gambling regulatory regulations, it is explicitly stated that platforms must not use Near-Miss to enhance the illusion of winning and must provide players with the ability to clearly distinguish between Near-Miss and actual wins.

Rome wasn't built in a day; detail management determines the height of success or failure. This officially certified "black technology" is now available for use.

References:

"The Neural and Behavioral Impact of Near-Miss Events on Gamblers' Betting Decisions"

"Gambling Psychology x Game Development"

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