April 30, 2025 Update: These pitfalls have been encountered by betting companies relying on launches to boost their business.

Over the past few years, I've seen too many setups, thinking that as long as Facebook advertising is aggressive, business will boom. There are plenty of registrations, but when you check the backend for the first deposit, it's a tearful sight. Where exactly is the problem?

The first pitfall: The conversion funnel is like a sieve

Traffic comes in but nobody manages it, customer service doesn't follow up, rewards are awkwardly designed, and people drop out before completing the process. Don't tell me about the high number of registrations; registration is never the end result, it's just the entry ticket. If no one is responsible for converting from registration to deposit, then forget about a positive ROI.

The second pitfall: The first deposit reward is too "generous," attracting only bonus hunters

Offering 100% on the first deposit, instantly credited, sounds tempting, but in reality, it's just giving away money. No conditions attached, no device binding, arbitrage parties come and go in batches. Many think that "giving money can lock people in," but it actually just "gives money and sends people away."

The third pitfall: The kill rate is too high, users run away after a couple of plays

Some setups, afraid of losses, crank the backend kill rate to the limit, causing users to continuously lose until they doubt their life choices. This kind of play might work short-term, but it also devours user trust.

The fourth pitfall: Operations rely solely on whimsical money distribution

Who gets what kind of promotion? Nobody cares. New depositors, old users, even inactive accounts get offers, all based on "feelings." Eventually, conversions don't increase but decrease, and the budget is drained. Remember this: It's not about what you think is useful, but what is actually useful to the users. User behavior data is the basis for decision-making.

The fifth pitfall: No lifecycle management, users fall into oblivion

Many users are just watching, hesitating, silent for a few days. But there's no tiered management, no timely re-engagement, no user profiling. These people aren't "dead," but they're "wasted." A lot of the budget is wasted simply because no one manages "what happens after the investment."

Limited space in this channel, so to conclude:

You can start a project with heavy advertising, but you can't keep users with just advertising. What really keeps the platform going is actuarial science, data-driven strategies, and treating users as humans.

It's easy to scale up, but the hardest part is managing retention. Don't always focus on the first day's ROI; projects that continuously recoup costs rely on a complete system.