The age group for online real money games in Brazil shows that 60% of players are between 20-40 years old, while the 40-60 age group accounts for 25%.

Gender: In traditional marketing concepts, it is often subconsciously assumed that the majority of the audience would be male, as men are naturally more inclined to gamble.

However, the situation in Brazil is quite the opposite; females who enjoy playing slot machines account for 57%, outnumbering male players.

This is an important point to understand to avoid mistakes in attracting traffic. Previously, some teams engaged bloggers who were busty beauties with a large following but saw poor results because they misunderstood their audience.

On the other hand, bloggers with a large female following, such as mothers and those interested in nail and beauty care, have a very good conversion rate.

Region: There are regional differences among players in different states of Brazil. São Paulo has the highest concentration of real money game players, making up nearly a quarter (24%) of the player base. Rio de Janeiro follows with 14% of players coming from this state.

Other states like Rio Grande do Sul, Bahia, Ceará, Paraná, Minas Gerais, Pernambuco, Goiás, and the Federal District each contribute about 5-7% of the player population.

These data results are consistent with Brazil's 5G mobile communication distribution, where metropolitan areas, communication infrastructure, and regional economic development all influence gaming preferences.

There are many strategies for deploying real money games, and each strategy's conversion rate and final profit results vary significantly.

Moreover, each country has its differences, such as India, previously written about by PASA, where social media deployment has significantly better results than news feed deployment.