Riot Games, the maker of League of Legends, initiates gambling sponsorship: Balancing commercial pressures with the future of esports ecosystems.

As Riot Games officially announced on June 27, 2025, the opening of betting sponsorship cooperation in the EMEA (Europe, Middle East, and Africa) and the Americas regions, the global esports community has once again sparked heated discussions. Earlier in the year, Riot had revealed an open attitude