Racing Post's parent company, Spotlight Sports Group, has welcomed a new technology leader. Adam Gill officially took office as the Chief Technology Officer on June 2, his last position being at the market research firm Savanta. His appointment coincides with Racing Post entering its 40th year—a milestone that carries a dual meaning of "heritage and innovation" for a media brand deeply rooted in horse racing content. Gill has two major tasks at hand: one is to advance AI from concept to product level, and the other is to help this established horse racing media find a new generation of audience.
From data company to horse racing media: "This is truly something rare"
Gill's experience in technology leadership within data-driven companies was a key reason for Spotlight's choice. COO Chris Duncan did not hide his expectations for the new CTO in the appointment announcement: "He will play a key role in our investment in consumer and retail products, enhancing subscription capabilities, and making AI practical and operational within the group."
Gill himself also holds Racing Post in high regard. He stated that Spotlight, with its credible brand and highly sticky user base, has built "truly something rare." His exact words were: "As Racing Post enters its 40th year, we indeed have the opportunity to use technology to reach new audiences, create deeper value for operator partners, and turn AI into a practical capability that the entire company can utilize." This statement reveals a clear technological roadmap: AI is not just a lab concept for validation but is to directly contribute to subscription growth and B2B product returns.
Two new products pave the way: algorithmic recommendations + instant betting combinations
Spotlight's actions are not just at the personnel level. Earlier this year, the company already presented a 2026 horse racing innovation strategy, with two core products launched simultaneously: Smart View Tipping Feed and Racing Bet Builder. The former is an algorithm-driven intelligent recommendation feed, while the latter allows bettors to combine multiple horse racing options with one click—according to Sam Houlding, Spotlight B2B Managing Director, both are "the next evolution of the Smart View product system, using modern data solutions to help operators more effectively reach horse racing audiences, while providing bettors with easy-to-understand, reliable guidance based on decades of Spotlight's expertise."
Long-term followers of the PASA official website may have noticed that the functional boundaries of technology positions in the gambling industry are rapidly expanding—CTOs are no longer just managing servers and Sprint schedules, but are also responsible for AI implementation, user growth, and B2B product innovation. Gill's role at Spotlight is a microcosm of this trend. Horse race betting has always been seen as a traditional track, but once the combination of algorithmic recommendations and instant betting tools is operational, this strategy can also be applied to other gambling verticals.
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This article is from "PASA-Global iGaming Leaders," a gambling industry news channel: https://t.me/pasa_news
Original deep gambling channel: https://t.me/gamblingdeep
Free data reports: @pasa_research
PASA Matrix: @pasa002_bot
PASA official website: https://www.pasa.news
